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21:00, Oct.21th, 2020, Acer started its global launch event titled “Connected Together”, whose mission is to connect people together with the help of technology. The launch event exhibits its products in three scenes: smart home, design studio and gaming space, and launces a series of innovative and leading products.
In the launch event, Acer and Porsche Design confirmed their cross-border cooperation, and launched a top-level notebook with high-tech and simple design, named Porsche Design Acer Book RS (limited edition). The notebook is undoubtedly the main focus of attention in the event.
Porsche Design Acer Book RS (limited edition) has passed the tests of Intel Evo (a really hard one). It has both significant design style and efficient performance. The lightweight carbon fiber design and the carbon fiber cover using the diamond-cut-CNC-machined technology make the notebook a distinctive style. The latest 11th Gen Intel Core processor and the Intel Iris Xe GPU enable it to seamlessly cruise through anything that comes up in a day’s work. It features a touchscreen that is covered with a layer of Antimicrobial Corning Gorilla Glass and an exclusive full set of accessories.
In 2020, the outbreak of Covid-19 has greatly changed people’s working style. Most of the companies choose to let their staff work at home. To meet people’s new demand in the new working environment, Acer’s business series-TravelMate has launched three new products: TravelMate Spin P4 (convertible laptop with touchscreen), TravelMate P4 (powerful but both light and thin), and TravelMate P2 (seamlessly cruise through anything that comes up in a day’s work). The three commercial notebooks are all equipped with the 11th Gen Intel Core processor, and support 3SIM to connect to 4G LTE network. Their durability meets the United States Military Standard, and as a result, can fully satisfy the demand of business travelling.
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Three consumer notebooks were also announced in the event, including Swift 3X, Spin Series and Aspire Series. Swift 3X features the 11th Gen Intel Core processor, the new Intel Iris Xe MAX discrete graphics, and 360° antimicrobial solution. Spin Series designed for consumers who care about fashion, are with Acer Active Stylus added and a higher screen-to-body ratio, wherein Spin 5 is the 2020 Red Dot Design Award winner and Spin 3 is a convertible laptop. Aspire Series are also equipped with the 11th Gen Intel Core processor, Intel Iris Xe MAX graphics and NVIDIA GeForce MX450 graphic.
Following the energy drink launched in June, Acer keeps launching new cross-border brand “acerpure”, which is a new series designed for lifestyle. In the event, Acer announced two new air circulators and purifiers, bringing new smart air solution to the consumers, and showing Acer’s determination to becoming a lifestyle brand.
Since the launch of ConceptD, a brand for creators such as designers, movie producers, engineers and architects, Acer keeps improving their user experience, so as to satisfy various demands of the creators. And the brand ConceptD is highly applauded among the creators.
Acer has upgraded the processors of ConceptD 7 and ConceptD 7 Pro to the 10th Gen Intel Core processor, and equipped the laptops with its latest vortex flow technology. Besides, the new mid-sized desktop ConceptD 300 is so powerful that it can perfectly execute the Building Information Model and process the dense tasks of 3D modeling, 3D rendering and animation production.
Acer’s gaming brand is always popular among game players. Its gaming PC ranks No.4 globally in the first half this year, with a market share of 8%. The Predator Series has maintained its No.1 place in sales volume in Brazil for 29 months, and has set a new record in August with a market share of 72.4%. And it’s also the top 1 gaming computer in the PC market of Austria, with 30% market share. In the launch event, Acer has announced its Predator Triton 500 Forged Thin with 360Hz display, and a new 5th Gen AeroBlade 3D Fan. Through the upgrade of display and cooling system, Acer provide the players with a noise-free, high-quality gaming PC that leads players to a better gaming experience.
What’s more, Acer has also launched a series of powerful esports monitors, including Predator XB3, Predator XB273U NV, Predator XB253Q GW, Predator XB323U GX, Predator X34 GS and Nitro, offering the players an immersive gaming experience. And Acer also exhibited a number of supportive functions in their gaming social platform. SigridWave, the live AI translator is one of those functions.
2020, a year of challenge, overturns consumers’ ideas towards lifestyle. And Acer announced the latest technology and innovative products from the field of lifestyle to the field of esports ecology, in its October launch event. It demotes itself to being a trendsetter in the field of technology and designing an extraordinary smart lifestyle for consumers.